Hey, it’s Jenessa.

In today’s issue:

• Deep Dive: What Every Client Should Know: 4 Essential Jewelry Care Tips

• Let’s Connect: Here’s how I can help you...

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•PRESENTED BY THE ARTIST BURROW DESIGN + BUILD

•DEEP DIVE

How to Help Your Clients Keep Their Jewelry Looking Like New

Your clients love their new jewelry, but do they know how to care for it?

Unless you want to see your masterpieces come back bent out of shape, prongs flattened, or diamonds chipped and lost (yes, weightlifting in fine jewelry can do that), it’s worth giving clients a few care tips before their new piece goes on its first adventure.

Here are four simple ways to keep their favorite pieces looking flawless for years to come:

1. INSURE YOUR JEWELRY (The Must-Have Safety Net!)

Let’s get real for a moment.

As a jewelry designer, I have a regret I don’t often talk about—but I will share it with you because I want to save your clients the heartbreak I went through.

Storytime…

It's heartbreaking, and properly insuring jewelry is the best way for your clients to avoid that pain.

2. DON’T SKIP ANNUAL CHECK-UPS (Your Jewelry’s Version of a Spa Day!)

Like a luxury car, rings (and other jewelry) need regular checkups to stay in top condition.

Remind and encourage your clients to schedule an annual visit for a professional cleaning and stone inspection at least once a year.

This is essential for maintaining the longevity and brilliance of their pieces.

It also ensures that the stones are secure, the setting is intact, and everything is wearing at a normal rate.

Once they see their jewelry sparkle after a deep clean, they'll want regular check-ups, and you’ll feel confident knowing their piece is well-maintained.

3. REMOVE JEWELRY DURING HEAVY LIFTING (Yes, Especially Weightlifting!)

It’s easy to forget that jewelry is a delicate work of art, and what’s hard on our rings can cause damage.

One of the top offenders is weightlifting.

Steel alloys (used in gym equipment) are harder than precious metals like gold and platinum, making it easy to damage rings when lifting.

You’ve probably seen the result—smashed prongs, crushed rings, and shattered stones.

Trust me, it happens more often than you think.

So, advise your clients to remove their rings before weight lifting, gardening, or cooking.

4. KEEP JEWELRY SPARKLING (Avoid Lotions, Makeup & Hair Products!)

Let’s talk about beauty routines.

It's true—beauty influencers look stunning applying lotion and makeup while wearing jewelry…

But lotion, makeup, and product buildup on rings? Not so fabulous. It's enough to make any jeweler cringe

Encourage clients to remove their rings before applying lotions, makeup, or hair products.

This helps keep diamonds sparkling by preventing buildup that can cloud their shine.

Final Thoughts: These tips will help keep your clients' jewelry looking pristine, and they’ll appreciate the advice on maintaining their investments.

•THAT’S A WRAP

Before you go…

Do you have a jewelry topic you’d like to see covered in an upcoming newsletter?

Hit reply, and let me know how I can help!