Let’s create jewelry people can’t live without.

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Hey, it’s Jenessa.

In today’s issue:

• Deep Dive: The Freelance Jewelry Journey: What No One Tells You Before You Start…

•DEEP DIVE

How to Book Freelance Clients

A few summers ago, I sat in my car with the A/C blasting, parked outside a high-end jewelry store in Minneapolis.

My heart was pounding, my palms were sweating, and I was ready to put my seatbelt back on and drive home.

My mission to pitch myself for freelance jewelry work—something I'd never done before—was more intimidating than expected.

In my head, my voice kept saying:

The imposter syndrome was loud.

Here's the truth: after over a decade in the same role—feeling undervalued and seeing no meaningful growth—I knew it was time for a change.

I was craving more freedom, creative control, and the opportunity to build something of my own.

I had two choices: stay where I was… or take the leap.

So I paid for parking and started walking toward the jewelry store.

It was a beautiful storefront, just off the river in a trendy part of Minneapolis. Planter boxes filled the windows, with vines swaying gently in the breeze. The building had a warm European charm mixed with a clean art gallery vibe.

As my hand nervously reached for the brass door handle, my feet had other plans…

…because they kept walking…

…past the door…

…I chickened out—I couldn't make myself go in! 😝

So I did a lap around the block, trying to calm my nerves.

I'm pretty sure I looked like I was casing the place.

Eventually, I calmed myself, took a deep breath, and went inside.

The owner was kind and welcoming as I introduced myself. She immediately opened my portfolio and said she loved my work, opening the door to a conversation about freelance opportunities.

That meeting changed everything. I felt incredible—like a balloon gently releasing all its built-up pressure.

I had finally started building a career on my terms.

If you dream of doing the same—taking on freelance jewelry work, working for yourself, and setting your own hours—here's how to get started, even if you feel completely unqualified.

(If you missed last week's article on pricing your freelance work, you can read it here.)

1. Match Your Skills Like You're Dating

Don't just walk into every jewelry store in town without a plan.

Start by researching stores that match your skills and excite you.

Freelance work is a two-way relationship—you don't want to waste anyone's time if your strengths don't align with the services they offer.

Remember, you're not just hoping to be hired but also deciding who you want to work with.

Your time and talent are valuable.

2. Plan Your Store Visits Strategically

Pick three stores to visit in one day, and plan the order carefully.

Why?

Because you'll be nervous—especially in that first store, you might stumble over your words or forget what you want to say.

But who cares!

But with each visit, you'll get more comfortable and confident.

When you walk into the last store (the one you're most excited about), you'll be on your A-game—ready to make the best first impression possible.

3. Dress the Part of Your Future Self

First impressions matter.

You're not just pitching your work—you're auditioning for your future.

Wear something that makes you feel confident, polished, and professional. It doesn't need to be expensive but should make you feel good about yourself.

Think of it like stepping into character—just like an actor. You’re becoming the version of yourself who books freelance jobs easily and confidently, and your outfit should reflect that energy.

4. Package Your Portfolio Like a Luxury Product

Presentation isn't optional. It's the price of admission.

This simple trick can make any portfolio look polished—regardless of your experience level.

You want potential clients to feel curiosity the moment they hold your portfolio.

The goal? Get them to open it while you're there.

If they don't? No big deal. But more often than not, they do—and it's a great conversation starter.

5. Highlight the Tools That Set You Apart

One of the fastest ways to build trust with a jewelry studio is to let them know you're insured and have the right professional equipment.

Businesses need to know their high-value pieces are safe with you. Jewelry insurance is a MUST and shows you're prepared and professional.

6. Use Social Proof to Seal the Deal

People don't buy products or services without reviews. That's true on Amazon, and it's true in fine jewelry.

Let others vouch for your work before you ever have to.

7. Follow Up Like a Pro

Don't ghost after the meeting.

Send a thank-you email a few days later. Reiterate your excitement. Ask if there's anything else they'd like to see.

You can also support their business on social media by commenting on posts, sharing content, and staying visible (without being pushy).

Staying in touch keeps you top of mind when opportunities open up.

That's a wrap!

Taking that first step toward booking freelance work can be nerve-wracking, but it's worth the life-changing potential.

Let me know if you try any of these tips and tricks!

Until next time, let’s continue creating jewelry people can’t live without!